I often hear people say…
“I don’t like selling.”
“I’m not good at selling.”
“I don’t want to be pushy.”
Maybe you can relate to some, or all of these feelings.
Here’s the deal… If you’re in business, you’re in sales. And that’s ok… because you can be in sales without “selling” and definitely without being pushy.
I have three specific tips for you today to sell without selling and to be sure you’re not being pushy.
#1 – Identify your ideal potential clients
The clearer you are on exactly who your ideal potential clients are, the easier it is for you to find them and speak directly to them. If you have difficulty articulating what you do, you probably haven’t clearly identified your ideal potential clients. While it might seem more lucrative to market to “everyone”, it’s not. I’ll share more on this in a future article. What you need to know for now is that you want what you say to resonate so clearly with your ideal client they feel as if you are inside their head and speaking directly to them.
#2 – Educate your audience
Once you know exactly and specifically who your ideal potential clients are, you also understand the problems they have and the common reasons they might hesitate to buy from you. Hesitation comes from a potential client having questions and often, not knowing what those questions are. You can educate them with high value information and help them understand everything they need to know to make the buying decision. This isn’t about educating them on how great you are, how much experience you have nor is it about how you can solve their problem. It’s about helping them understand their problem, what is at the root of it and what they need to solve it.
#3 – Ask if they want your solution
Only after you have given them high value content do you briefly share your solution in the context of their problem and ask if they want it. By this time, they know you know what you’re talking about and may already be asking you how they can get your solution!
Do you see how these three simple steps can help you sell without “selling” and without being push?!
Get the discussion going and make the real magic happen by sharing your ideas of how to sell without “selling” and without being pushy. Also, use the 3 steps and share your experience. I’d love to hear from you in the comments section below.