The holidays are here!!! Yippee!!! Let’s put business on hold for two months and pick it up again in January. I need time to shop til I drop and rack up a boat-load of credit card debt to buy my friends and family stuff so they know I love them. Not to mention the days I’ll spend planning and cooking dinner with enough food to feed a small country.
WHOA!!! Hold the phone! Let’s stop for 2 seconds and think this through.
Thanksgiving is ONE day. Christmas is ONE day… TWO if you count Christmas Eve. You’re pretty much in the same boat time-wise if you celebrate a different holiday.
So why would you hold off on business for ONE-SIXTH of the year to prepare for this?
I have a few tips that just might make your holiday season… (1) more productive for your business AND (2) more ENJOYABLE. Isn’t that what it’s all about, after all?
A few years ago, when the economy was so rocky, my family decided to fore-go gifts for the adults and just buy for the kids. That year I actually enjoyed Christmas again!
It had started to feel like a burden, figuring out what to tell family members when they asked me what I wanted… If I really wanted or needed something, I’d usually already have it because I got it myself… Figuring out what to get them that they would actually like, need and use… And the money we would all spend!!! Yikes!!!
When we made the holidays about being together instead of about “stuff”, the real joy returned.
Here are SIX highly practical tips you can incorporate into your business and your life this holiday season to make it more enjoyable AND more productive for business…
#1 – Talk to your family about downsizing the material side of the holidays and focus on the experience instead;
#2 – Create a holiday special for your products or services so when someone says, “let’s wait until after the holidays,” you have an incentive to encourage them to take action now instead;
#3 – Use the holidays as a reason to promote your business in a unique way, instead of as a reason to put off doing business… Make a quick fun video sharing your favorite holiday tradition, upload it to YouTube and share it with your friends, customers and other contacts. People like to do business with people they know and this will help them get to know you better as a person;
#4 – Send holiday cards to your contacts to remind them of you and bring a smile to their face (SendOutCards makes it easy);
#5 – Be extra attentive to responding to inquiries in November and December… Lots of people are distracted during the holidays so this is an opportunity for you to shine with potential clients who ARE looking for support now… Make sure you’re responding to inquiries and following up when your competitors might not be;
#6 – Set yourself up for a flood of business in January… If you WAIT until January to seal the deal, you could be setting yourself up for disappointment because people are tired and have over-spent from their activities over the past two months… However, if you set yourself up for January business by closing the deals over the holidays, you’ll avoid that dip… Offer savings, collect deposits, get creative and have a clear strategy.
Let me hear from YOU… Share your favorite tips for keeping your business going strong over the holidays and how you put more joy into them. Tell me in the comments section below. I’m excited to hear YOUR great ideas!